What can brand management and situational crisis communication theory do to help us understand and respond to the endemic crisis facing the Labor Party.
Labor in Crisis?
Firstly, is the ALP facing an organisational crisis? Certainly, most Canberra Press Gallery commentators think so.
The literature helpfully defines an organisational crisis as:
An organizational crisis is a low-probability, high-impact event that threatens the viability of the organization and is characterized by ambiguity of cause, effect, and means of resolution, as well as by a belief that decisions must be made swiftly.
This certainly looks like the dilemma facing Labor. The key is ambiguity. The uncertainty and ambiguity surrounding a crisis creates pressures for explanation of why the crisis is occurring, and makes determining the actions necessary to resolve it very hard.